Most content marketers are stuck on the content treadmill – constantly creating new pieces without knowing what they already have or how it’s performing. You’re churning out blog posts, case studies, and guides while your existing content sits unused, outdated, or invisible to your sales team.

That said, the thought of auditing what is often +10 years of content to find those opportunities is a daunting prospect. It’s a tedious, boring, manual job that will generally still yield some fairly superficial insights.

This guide will help you use Demand-Genius’ AI Content Audits to change this. We’ll give you 15 great templates that you can customise to get started, plus run through prompting best practices to help you get as much from the tool as possible.

Whether you’re auditing 50 blog posts, 500 or 11,000 (our current record!), the right prompts will help you make smarter, faster decisions about your content portfolio.

Demand-Genius AI Content Audits

Step off the Content Treadmill. Instead of constantly battling to create new content, you can strategically optimize your existing content strategy to maximise it’s impact on what you care about – pipeline, and revenue.

The system builds a complete directory of your content. To get you started, we’ll classify that content in terms of Content Type, Topic, Audience, Funnel Stage and more.

Most importantly, though, we give you flexibility to run custom AI prompts across everything to create filterable, actionable columns. This lets you tailor your Content Audit to your business and make it an ongoing habit, rather than a one-off event, to make smarter decisions about what to keep, kill, update, or repurpose.

Stop Creating, Start Optimizing 

Instead of always building new content, the AI columns help you discover what you already have that’s working (or could work with minor tweaks). Maybe you have a high-performing blog post that could be gated for lead generation, or a case study that’s perfect for a specific sales scenario but buried on page 47 of your website?

Uncover Hidden Opportunities 

Your custom prompts reveal strategic insights you’d never spot manually. Which content is perfectly positioned for your buyer personas but has weak CTAs? What pieces could be consolidated to create pillar pages? Where are the gaps that are actually costing you deals?

Fix Issues at Scale

Rather than discovering problems one piece at a time, you can identify patterns across your entire content library. Find all the outdated statistics, weak mobile experiences, or off-brand messaging in minutes instead of months.

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15 Proven Prompt Templates

Here are 15 prompts you can copy, paste, and customize right now. They’re organised by complexity, so start where you’re comfortable and work your way up.

3 Principles of Effective Prompts

The difference between a useful content audit and a waste of time comes down to how you write your prompts. Follow these four principles to get strategic insights instead of generic observations.

Principle 1: Be Specific About the Task

Vague prompts return vague results. Instead of asking AI to “analyze my content,” tell it exactly what to look for and why it matters.

Bad prompt: “Tell me about content issues” 

Good prompt: “Identify blog posts with weak or missing CTAs that could be improved for lead generation”

Why this works: The good prompt defines the specific problem (weak CTAs), the content type (blog posts), and the business impact (lead generation). The AI knows exactly what to evaluate and can give you actionable feedback.

Principle 2: Define Your Output Format

Remember, your results will live in a table. Design your prompts to return clean, consistent outputs that work well for filtering and analysis. The best prompts generate a response that can help you take action, at scale, rather than simply producing more work.

For tags: Use simple categories or scores 

• “Return only: HIGH, MEDIUM, or LOW” 
• “Rate 1-10, return only the number”

For notes: Ask for specific, structured information 

• “List the top 3 missing elements” 
• “Identify the primary sales use case”

Why this matters: Consistent formatting makes your audit data actually usable for strategic decisions, not just interesting to read.

Principle 3: Provide Context

AI doesn’t know your business, audience, or goals unless you tell it. The more context you provide, the more relevant your results will be.

Include: 

• Your target buyer persona details 
• Brand voice guidelines 
• Funnel stage definitions
• Competitive positioning 
• Strategic priorities

Example with context: 

“Rate how well this content aligns with our target buyer persona: B2B SaaS marketing leaders at 50-500 person companies who struggle with attribution and proving marketing ROI. Score 1-10 based on relevance to their challenges.”

Why context matters: Generic analysis gives you generic insights. Context-rich prompts give you insights that are specific to your business and market.

Top Tips to Improve Effectiveness and Save Credits

Start Simple, Then Iterate

Don’t try to create the perfect prompt on your first attempt. Start with a basic version and run it on a small sample of content. This helps you catch formatting issues, unclear instructions, or outputs that don’t match your expectations.

Example progression: 

Version 1: “Rate this content’s sales value 1-10” 

Version 2: “Rate this content’s value for sales teams 1-10 based on objection handling and proof points” 

Version 3: “Determine the primary sales use case for this content. Return only: objection handling, social proof, education, competitive differentiation or deal acceleration”.

Each iteration gets more specific and actionable.

Use Multiple Focused Prompts vs. One Complex Prompt

It’s tempting to create one mega-prompt that analyzes everything, but focused prompts give better results and more useful data.

Instead of: “Score this content out of 10 for SEO, brand voice, sales value, and lead generation potential” 

Use: Four separate prompts, each with specific criteria and output formats

This approach gives you cleaner data and makes it easier to filter and analyze your results.

Leverage Your Business Context

The most powerful prompts include specific details about your business, audience, and goals.

Generic: “Rate content quality 1-10” 

Specific: “Rate how well this content addresses the challenges of B2B SaaS marketing leaders struggling with attribution and proving ROI. Score 1-10.”

The specific version will give you insights that are actually relevant to your business.

Decision-Oriented Prompts

Before writing a prompt, ask yourself: “What decision will I make with this data?” If you can’t answer that clearly, refine the prompt until you can.

Good prompts answer questions like: 

• Which content should I update first? 
• What can my sales team use right now? 
• Where should I focus my next content creation efforts? 
• What content could potentially be gated for lead generation?

Thinking this through before you run a prompt will help you take action on the data you generate, and avoid burning credits to get you to that point.

‍Want more help?

The 15 templates in this guide will get you started immediately, but the real power comes from customising prompts for your specific business needs. Use the principles and tips in this article as a starting point to test, iterate, and refine until your audit data directly informs your content decisions.

We’re always happy to help with this process, and always keen to hear about new use cases or challenges that our solution can solve.

Feel free to book a time with our Founder, Tom Rudnai, below to run through any questions or if you’d like help crafting a prompt for your use case.

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About Demand-Genius 

We help B2B SaaS teams use content more effectively to improve GTM efficiency through content attribution, buyer journey analysis, and sales-marketing alignment. Our Custom AI Column feature is just one way we’re helping content marketers step off the treadmill and start optimizing what they already have.