Demand-Geniuses
Everything you need to build a brand that drives growth in an AI-first world
- Benchmarking
Fintech Content in the AI Era: 2025 Benchmark Report
State of B2B Content Before we get into the specifics of AI Optimization, we wanted to use our AI to […]
- Blog
How to Write Better AI Prompts for Content Audits (+ 9 easy templates!)
Most brands are stuck on the Content Treadmill – accumulating content debt by churning out content for third-party algorithms. We […]
- Blog
Building a Business Case for Content in 2025
Content is King (or Queen), now more than ever. Content Marketing, often to the frustration of those who practice it […]
- Blog
Reader-led Content Gating
The Current Debate The debate around Content Gating centres on the misconception that it must be a binary choice. I’d […]
- Blog
Demand-Genius Funding Announcement!
Demand-Genius set out to help B2B Marketers use content to close deals faster and more predictably. The way organisations buy […]
- Blog
5 Signs Your Sales & Marketing Alignment Is Broken (And How to Fix It)
At Demand-Genius, we see the friction between Sales and Marketing every day. We’ve also seen a big shift in the […]
- Blog
Optimising your Lead Generation Strategy with Hubspot
Data capture forms are a critical tool for B2B marketers. Whatever your strategy or market, there comes a point where […]
- Blog
Bridging the Gap between Sales and Marketing
An efficient GTM organisation depends on Sales and Marketing alignment. They are deeply complimentary functions both critical to the overall […]
- Blog
Improving Sales Efficiency through Content Curation
Gartner published a very interesting study whose outcome flies in the face of traditional wisdom, certainly if we were to […]
- Blog
Cookies or no cookies, first party data is essential to B2B go-to-market strategy in 2024
Google first announced its intention to deprecate the third party cookie back in January 2020. After years of pushing the […]
- Blog
Lessons from News Industry to Improve B2B Content Performance
Most content marketers are stuck on the content treadmill – constantly creating new pieces without knowing what they already have […]
- Blog
Introducing Demand-Genius: A Platform for Content-Led Growth
What’s changed? For years now, SaaS GTM has revolved around labour intensive outbound tactics, propped up by favourable market conditions […]
- Blog
AI Content Creation: 4 Prompts to Improve B2B Content Performance
Generative AI, used right, should not be a tool for increasing content output. It should be a tool for increasing […]
- Benchmarking
Fintech Content in the AI Era: 2025 Benchmark Report
State of B2B Content Before we get into the specifics of AI Optimization, we wanted to use our AI to […]
- Blog
Bridging the Gap between Sales and Marketing
An efficient GTM organisation depends on Sales and Marketing alignment. They are deeply complimentary functions both critical to the overall […]
- Blog
Improving Sales Efficiency through Content Curation
Gartner published a very interesting study whose outcome flies in the face of traditional wisdom, certainly if we were to […]
- Blog
Cookies or no cookies, first party data is essential to B2B go-to-market strategy in 2024
Google first announced its intention to deprecate the third party cookie back in January 2020. After years of pushing the […]
- Blog
Lessons from News Industry to Improve B2B Content Performance
Most content marketers are stuck on the content treadmill – constantly creating new pieces without knowing what they already have […]
- Blog
Introducing Demand-Genius: A Platform for Content-Led Growth
What’s changed? For years now, SaaS GTM has revolved around labour intensive outbound tactics, propped up by favourable market conditions […]
- Blog
AI Content Creation: 4 Prompts to Improve B2B Content Performance
Generative AI, used right, should not be a tool for increasing content output. It should be a tool for increasing […]
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