Demand-Genius set out to help B2B Marketers use content to close deals faster and more predictably.
The way organisations buy software has changed. Human interaction is still a critical component, but as stakeholder groups expand and younger generations move into buying positions, customers expect to engage with vendors on their terms. Add AI into the mix, and brands are being cut off even further from their buyers.
This is a huge challenge, but if brands can nail it, it’s a huge opportunity.
We ourselves, as sellers, are searching for more efficient routes to market. The average SaaS company spends £2.51 to acquire £1 ARR. That is simply not sustainable.
We believe deeper change is needed.
We’re helping B2B brands reconstruct the way they communicate with customers. AI has fundamentally changed the way buyers operate and interact with vendors. Various models support prospects through the winding process from problem awareness to shortlisting candidates and ultimately, selecting a vendor. With fewer direct interactions, brands must learn to influence buyers and shape their category through AI in order to grow.
Today, we’re delighted to announce that we’ve raised a funding round, led by Haatch, to help us move faster towards this vision.
Why are Haatch the right partner?
Haatch are super experienced in supporting UK startups during their early years. In conversations with them, a few things became really clear:
- They’re good people. Life is too short to work with arrogant investors.
- They genuinely understand our market and vision, and believe in it.
- Most VCs talk about “platform” – how they’re going to help you beyond the cash. Haatch take that seriously and provide us with the connections and platform to move quickly and focus our energy on solving our customers’ problems.
Why did they join the team?
“At Haatch, we’re thrilled to be investing in Demand Genius because they are tackling one of the most pressing challenges facing B2B companies today—driving predictable, efficient revenue growth. Their innovative approach to using first-party data to unlock content’s full potential is exactly the kind of solution we believe will reshape the future of sales and marketing. With a highly experienced team and early traction, we’re confident Demand Genius has what it takes to make a lasting impact on the industry.”
Sophie Weavers-Wright, Head of Portfolio, Haatch.
What’s next?
Wait and see…
