Demand-Geniuses
Everything you need to build a brand that drives growth in an AI-first world
- Research
The HR Tech Content Benchmark: What 90,000 pages say about HR Tech Content in the AI Era
Foreword One of the most striking, and surprising, outcomes of our previous Benchmark report of this kind – Fintech Content […]
- Podcast
How to Use Humor in B2B Marketing
Podcast Episode 12 With Tom Rudnai & Esther Dawson Published: 12 May, 2026 18 mins Table of Contents Esther Dawson, […]
- Blog
How Demand-Genius Evolved From Being a Manual Content Attribution Tool to an AEO Platform With AI Agents
There’s a big gap in how a lot of software products get described in AI search. LLMs generate responses that […]
- Blog
How to Use Criteria Alignment to Track Whether LLMs Recommend You to the Right Buyers
Here’s a question most AEO dashboards can’t answer: when a CFO asks an LLM about solutions in your category, does […]
- Blog
10 Best Profound Alternatives for B2B AI Search in 2026
AI visibility has become a real priority in B2B, and it’s not hard to see why. Per Forrester, 89% of […]
- Blog
What is Information Gain and Why is It Critical for AEO
Most AEO advice right now boils down to a recycled SEO playbook: track brand mentions, count citations, optimise content to […]
Research
- Research
The HR Tech Content Benchmark: What 90,000 pages say about HR Tech Content in the AI Era
Foreword One of the most striking, and surprising, outcomes of our previous Benchmark report of this kind – Fintech Content […]
- Research
“Dark AI” and What Actually Drives AEO Influence
Executive Summary What actually drives AEO influence? Most AEO advice centres on measuring and optimizing basic visibility metrics, like brand […]
- Research
Fintech Content in the AI Era: 2025 Benchmark Report
State of B2B Content Before we get into the specifics of AI Optimization, we wanted to use our AI to […]
Blog
- Blog
How Demand-Genius Evolved From Being a Manual Content Attribution Tool to an AEO Platform With AI Agents
There’s a big gap in how a lot of software products get described in AI search. LLMs generate responses that […]
- Blog
How to Use Criteria Alignment to Track Whether LLMs Recommend You to the Right Buyers
Here’s a question most AEO dashboards can’t answer: when a CFO asks an LLM about solutions in your category, does […]
- Blog
10 Best Profound Alternatives for B2B AI Search in 2026
AI visibility has become a real priority in B2B, and it’s not hard to see why. Per Forrester, 89% of […]
- Blog
What is Information Gain and Why is It Critical for AEO
Most AEO advice right now boils down to a recycled SEO playbook: track brand mentions, count citations, optimise content to […]
- Blog
Your AEO Visibility Metrics Are Lying to You. Here’s What Actually Matters.
Your citation counts are up, brand mentions are climbing, and the AI referral traffic dashboard looks better than last quarter. […]
- Blog
Setting Up Intent Clusters: A Better Framework for Measuring AI Visibility
There are thousands of ways a B2B buyer can ask the same question. “Best CRM for startups.” “What CRM should […]
