Map the buyer journey – for Humans and LLMs – to see where your revenue is coming from, and how buyers are prompting AI along the way.
Great marketing is art and science
We make the Science easy.
Measure ROI
Track exactly how your content strategy, and every piece within it, impacts pipeline and revenue.
Buyer Journey Insights
Measure engagement at each stage of the buyer journey, to build a data-driven content strategy and identify the LLM conversations that are worth winning.
15-minute Implementation
Connect your CRM and Website in minutes to start mapping how buyers engage throughout the journey.
“The onboarding process was exceptional. The platform itself is incredibly intuitive and user-friendly.
Gus Oliveira
Project Mark
“The onboarding process was exceptional. The platform itself is incredibly intuitive and user-friendly.
Gus Oliveira
Project Mark
Need some inspiration?
Check out Demand-Geniuses for the latest insights and tips on Content Strategy, Brand and Revenue Marketing in the AI Era – from the best in the business!
- Blog
How to Use Criteria Alignment to Track Whether LLMs Recommend You to the Right Buyers
Here’s a question most AEO dashboards can’t answer: when a CFO asks an LLM about solutions in your category, does […]
- Blog
10 Best Profound Alternatives for B2B AI Search in 2026
AI visibility has become a real priority in B2B, and it’s not hard to see why. Per Forrester, 89% of […]
- Blog
What is Information Gain and Why is It Critical for AEO
Most AEO advice right now boils down to a recycled SEO playbook: track brand mentions, count citations, optimise content to […]
- Blog
Your AEO Visibility Metrics Are Lying to You. Here’s What Actually Matters.
Your citation counts are up, brand mentions are climbing, and the AI referral traffic dashboard looks better than last quarter. […]
- Blog
Setting Up Intent Clusters: A Better Framework for Measuring AI Visibility
There are thousands of ways a B2B buyer can ask the same question. “Best CRM for startups.” “What CRM should […]
- Blog
Canon Concentration: The AEO Metric That Tells You Whether Your Visibility Actually Means Anything
Your brand is showing up in LLM responses. The AEO dashboard shows lots of green. The question few teams stop […]
- Blog
LLMs Don’t Behave the Same Way Across Your Buyer Journey. Here’s What Actually Changes
There’s a working assumption baked into most AEO strategies right now: that LLMs behave like a smarter, chattier version of […]
- Research
“Dark AI” and What Actually Drives AEO Influence
Executive Summary What actually drives AEO influence? Most AEO advice centres on measuring and optimizing basic visibility metrics, like brand […]
- Blog
How to Manage Content Debt: Step-by-Step Guide
If you’re searching “how to manage content debt”, you’re probably already noticing the symptoms: outdated pages referencing old data, contradicting […]
- Blog
AEO Lessons From Analysing 50,000 Pieces of B2B Content
B2B teams are producing more content than ever. Faster, shorter, and increasingly assisted by AI. At the same time, content […]
- Research
Fintech Content in the AI Era: 2025 Benchmark Report
State of B2B Content Before we get into the specifics of AI Optimization, we wanted to use our AI to […]
- Blog
How to Write Better AI Prompts for Content Audits (+ 9 easy templates!)
There is absolutely nothing fun about the word “audit”. Yet in the AI era content maintenance is a critical part […]
- Blog
Building a Business Case for Content in 2025
Content is King (or Queen), now more than ever. Content Marketing, often to the frustration of those who practice it […]
- Blog
Demand-Genius Funding Announcement!
Demand-Genius set out to help B2B Marketers use content to close deals faster and more predictably. The way organisations buy […]
- Blog
Bridging the Gap between Sales and Marketing
An efficient GTM organisation depends on Sales and Marketing alignment. They are deeply complimentary functions both critical to the overall […]