You don’t insights. You need a plan.
For brands that know how to create content for people, but need a little help building a plan that influences robots too.
THE OPTIONS
Three ways to get an AEO plan
Our Sprints are designed to take you from insights to a plan, built on research and tailored to your goals and resources. Fast, and without expensive retainers.
Hire internally
£90–115k year one
Build a dedicated AEO function in-house. Right call when you have proven AI's impact, and have the appetite to pay an internal expert to keep up-to-date on everything happening in the world of AI.
- Knowledge stays in the building
- Loaded year-one cost £90–115k
- 6 months to ramp on a category moving weekly
- Risk: knowledge walks out with the person
Loaded includes salary, benefits, tools, and training cost over year one.
AEO agency retainer
£63–121k year one
Outsource the work to an agency with AEO offerings. Familiar engagement style if you are comfortable with committing to agency retainers.
- No hiring cycle
- Retainer creep over the year
- Knowledge sits in their team, not yours
- SEO playbook with "AEO" stickered on the cover
Year-one range reflects typical retainer ramp from foundational to ongoing.
Demand-Genius Sprint
£4–15k · 3 weeks
A research-backed plan in three weeks, tailored to your goals and resources. Execution stays with your team, with freelancers we recommend, or driven by quality content workflows we help establish.
- Plan in 3 weeks, not 6 months
- Built on original AEO research, not a rebranded SEO playbook
- 3 months of platform access included to track impact
- Jump start AI strategy quickly without expensive retainers.
Low commitment, high impact.
PRINCIPLES
How we work
Backed by Original Research
Our first principle is to treat AEO as a new problem, and build the best possible solution. We do not carry SEO-biases or playbooks into how we help clients.
Differentiation over Optimization
AEO is about differentiation, not optimization. We help brands build long-term AI differentiation through quality content, rather than chase quick wins that don't last.
Chase impact, not hype.
We encourage brands to place measured, sensible bets and monitor impact over time, not burn through budget chasing AI visibility as if it's a magic bullet.
WHAT YOU GET
Six deliverables in three weeks
We tailor sprints to your goals, strategy and stage, but typical deliverables include...
PROCESS
The three-week process
- 1
Week 1: Discovery
Kick-off, context and strategy gathering, baseline content insights and AI perception capture.
- 2
Week 2: Analysis
Our team conduct the full content audit, intent cluster scoring, competitor narrative analysis, gap identification.
- 3
Week 3: Feedback
Detailed report, workbook and roadmap shared. Meeting to review together, feedback if needed, plan execution & next steps.
PRICING
Pick the package that matches your content estate, stage and goals.
Three tiers based on the size of your library and complexity of your markets. The Foundation Workshop is an optional add-on for teams whose positioning is not yet documented in AI-readable formats.
Tier 1
Essential
Up to 200 URLs
Lean B2B brands with a focused content estate in a single market.
- Complete content audit
- AI perception analysis vs competitors
- Strategic recommendations
- 12-month roadmap
- 3 months of platform access
Tier 2
Standard
Up to 1,500 URLs
Mid-market companies with a meaningful content footprint, single or two markets.
- Everything in Essential
- Deeper competitor analysis
- ICP & stakeholder mapping
- Prioritised content brief generation
Tier 3
Comprehensive
1,500+ URLs · multi-locale
Large, multi-region brands with deep content estates and multiple verticals.
- Everything in Standard
- Multi-region / multi-locale analysis
- Multiple verticals or product lines
- Custom delivery cadence
Optional add-on
Foundation Workshop
From £4,000
Customers whose ICP, personas, positioning and brand narrative are not yet documented in AI-readable formats.
- ICP and stakeholder documentation
- Positioning language audit
- Brand narrative articulation
- Outputs feed directly into the Sprint analysis
Testimonials
Trusted by revenue teams
“I feel like I'm just scratching the surface of what Demand-Genius can do. The AI queries let us evaluate everything – SEO, GEO, Brand Voice, CTAs – across our entire library. It's like Clay but for Marketing teams!”
Jamaica Lancee
CMO
Sensat
“We'd built up a huge library of content over the years, and Demand-Genius has given us a really simple way to keep on top of it all and make sure that it's all on brand and on message.”
Martin Wallace
Marketing Director
Captify
“Demand-Genius weren't just able to show me where the gaps and quick wins were in our content – they helped us understand our competitors' content and strategy, and how we could find an edge!”
Jonny Day
CRO
TryHackMe
FAQ
Frequently asked questions
Hiring internally is £90–115k loaded year-one cost — and AEO is moving fast enough that an internal hire spends a meaningful share of their first six months staying current.
A traditional AEO agency lands at £63–121k year one with retainer creep, and the knowledge sits in their team rather than yours.
The Sprint produces a research-backed plan in three weeks for £4–15k. Execution stays with your team or with freelancers we recommend.