The Full Research
Original research written up in depth to help you understand how AI is impacting your growth.
ALL REPORTS
Latest research
.png&w=1920&q=75)
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses
AI names the same brands whichever path a buyer takes, but frames them differently, steering them to different vendors. New research on why prompt tracking misses the crucial detail of AI responses.
The HRTech Content Benchmark: What 90,000 pages say about HRTech Content in the AI Era
HRTech content is exceptionally well optimised but woefully undifferentiated. Just 5.7% shows high information gain. New research based on analysis of 90,000 pieces of content.
“Dark AI” and What Actually Drives AEO Influence
Just 16% of AI responses in B2B journeys cite a brand. New research on the awareness and consideration conversations that shape category narratives and shape buyer decisions.
Fintech Content in the AI Era: 2025 Benchmark Report
Short-form content exploded from ~25% to 65% of all fintech output in four years. New research on how AI reshaped the category's content and the content debt brands are quietly accruing.
Want help applying this in practice?
Speak to our team, and we'll help you understand your current AI positioning and how you can influence it.