EXPLAINERS
Bite-sized breakdowns of how AI works
Tactical explainers on AEO mechanics. How does AI surface B2B brands, and how can you influence it?
EXPLAINERS
Published explainers
Quick reads on the mechanics, concepts and tactics that matter for AEO success.
What AI Actually Sees: System Prompts, Context, and AI Visibility Tracking
Your prompt is only one part of what an LLM actually reads. Here's what really shapes AI answers about your brand, and why most visibility tracking measures an output no buyer ever sees.
What is Information Gain and Why is It Critical for AEO
Canon Concentration: The AEO Metric That Tells You Whether Your Visibility Actually Means Anything
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