EXPLAINERS

Bite-sized breakdowns of how AI works

Tactical explainers on AEO mechanics. How does AI surface B2B brands, and how can you influence it?

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EXPLAINERS

Published explainers

Quick reads on the mechanics, concepts and tactics that matter for AEO success.

Blog thumbnail for Demand Genius article explaining information gain and its importance in answer engine optimization strategy for AI-driven search visibility
Explainer

What is Information Gain and Why is It Critical for AEO

Blog thumbnail for Demand Genius article introducing canon concentration as an AEO metric to evaluate whether your AI search visibility translates into real business impact
Explainer

Canon Concentration: The AEO Metric That Tells You Whether Your Visibility Actually Means Anything

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