Demand-Genius Funding Announcement!

Demand-Genius set out to help B2B Marketers use content to close deals faster and more predictably. The way organisations buy software has changed. Human interaction is still a critical component, but as stakeholder groups expand and younger generations (we’re looking at you, millenials) move into buying positions, customers expect to engage with vendors on their terms.

This is great.‍

We ourselves are searching for more efficient routes to market. The average SaaS company spends £2.51 to acquire £1 ARR. That is simply not sustainable. There are a thousand tools out there that promise a quick fix. The latest AI tool that will offset inefficiency with volume.

We believe deeper change is needed.

We’re helping B2B Revenue teams build around efficient, predictable B2B buying experiences where content is leveraged effectively throughout the buyer journey to educate, engage and progress deals.

We have a firm belief that a successful Revenue function relies on a few things:

• A clear understanding of the buyer journey.
• Content that serves buyers at each stage, on their terms.
• Connected Sales and Marketing teams that know how to leverage it.

The result? Faster deal cycles, and happier customers. 86% of B2B buyers say content accelerates their purchase decisions, and 82% are more satisfied with content-driven purchases.

Today, we’re delighted to announce that we’ve raised a funding round, led by Haatch, to help us move faster towards this vision.

Why?

Impatience. And opportunity. I’ll focus on the latter.

I mentioned before, there is a unit economics crisis in SaaS, and existing solutions are missing the mark. Whether it’s expensive, unreliable third-party intent data or AI SDRs that burn TAM as fast as they burn cash, revenue teams urgently need support in adapting to the demands of modern buyers.

We’re committed to helping Marketers and Content Marketers deliver measurable impact throughout the buyer journey, working hand-in-hand with Sales to make B2B buying an enjoyable experience again. Nurturing buyers through their journey, not forcing them through yours.

We launched our product in December. It’s clear there’s demand, and that we can meet it.

We have a unique approach to measuring content’s revenue impact, understanding the buyer journey and aligning Sales and Marketing teams around serving that journey. We have a clear roadmap for where we want to take that vision and this round lets us accelerate that.

Why are Haatch the right partner?

Haatch are super experienced in supporting UK startups during their early years. In conversations with them, a few things became really clear:

1. They’re good people. Life is too short to work with arrogant investors.
2. They genuinely understand our market and vision, and believe in it.
3. Most VCs talk about “platform” - how they’re going to help you beyond the cash. Haatch take that seriously and provide us with the connections and platform to move quickly and focus our energy on solving our customers’ problems.

Why did they join the team?

"At Haatch, we’re thrilled to be investing in Demand Genius because they are tackling one of the most pressing challenges facing B2B companies today—driving predictable, efficient revenue growth. Their innovative approach to using first-party data to unlock content’s full potential is exactly the kind of solution we believe will reshape the future of sales and marketing. With a highly experienced team and early traction, we’re confident Demand Genius has what it takes to make a lasting impact on the industry."

‍Sophie Weavers-Wright, Head of Portfolio, Haatch.

What’s next?

Wait and see.

But for now:

• We’re hiring a Founding Engineer. Know someone who might be interested? Send them our way! 
• We have a limited period to bring additional investors into the round, so if you are interested, get in touch!