B2B Buyer Behaviour has Changed
5% of the buyer journey is with your reps.
The rest is with your content.
Buyers want to engage on their terms, not yours.
Getting in the room is harder than ever.
Which means you are losing insight and influence over your pipeline.
Content lets you influence deals, without being in the room.
What's the Impact?
B2B Revenue teams are organised around our Sales Process, not our Buyer's Journey.
What's the cost?
"Nice-to-have"
To get a seat at the table, Content Teams must demonstrate their revenue impact.
Reactive Roadmaps
Content teams need clarity on what to prioritise in their roadmap, and why, to maximise revenue impact.
Wasted Time
Marketers spend hours on manual attribution and analysis, wasting time and energy.
Lost Revenue
Bad buyer experiences as prospects are caught in the middle of internal handoffs and misalignment.
Low Attainment
78% of Sales reps are missing quota. They need support influencing deals, even when they're not in the room.
Missed Forecasts
67% of SaaS companies miss their forecast by +11%. They need new signals that aren't reliant on reps that aren't in the room.
We're not the only ones saying it...
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