The Buyer Journey is Digital
Just 17% of the buyer journey is with your reps, the rest is with your content.
Efficient Growth requires Effective Content
Great reps are good at getting into the room.
Great GTM teams influence buyers, even when they can’t.
It’s the key to efficient growth.
What's the Impact?
Understanding and improving digital buyer journeys is not just a problem for content teams and marketing teams.
It’s a problem for the entire go-to-market function.
"Nice-to-have"
Unable to demonstrate its connection to revenue, content is often viewed as a nice-to-have and under-resourced.
Reactive
Without the data to underpin a strategic content roadmap, content teams can struggle to filter requests and requirements from different stakeholders.
Wasted Time
Manual attribution and data analysis wastes time and leads to mistakes.
Wasted Budget
We know content helps, but we don’t know how much. Allocating resources is impossible without clear data to show you what drives ROI and what doesn’t.
Low Attainment
Reps have less time with buyers, and it shows in industry-wide quota attainment.
Missed Forecasts
67% of SaaS companies miss their forecast by +11%. It’s no surprise, you rely on reps updating a CRM with data from fewer and fewer interactions.
We're not the only ones saying it...
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