The Buyer Journey is Digital
Just 5% of the buyer journey is with your reps, the rest is with your content.
Content: Revenue Critical
Content influences buyers when you aren't in the room.
And getting in the room is harder than ever.
Making Content a critical revenue function.
One which Marketers lack the tools to perform. Until Now!
What's the Impact?
Understanding and Influencing buyer journeys, digitally, is a problem for the entire Go-to-Market team.
"Nice-to-have"
To get a seat at the table, Content Teams must demonstrate their revenue impact.
Whack-a-Mole
Content teams need clarity on what to prioritise, and why, to maximise revenue impact.
Wasted Time
Marketers spend hours on manual attribution and analysis, wasting time and energy.
Uncertainty & Inefficiency
To allocate budget effectively, with confidence, you need to understand how each part impacts the overall machine.
Low Attainment
Reps have less time with buyers, and it shows in industry-wide quota attainment. They need help.
Missed Forecasts
67% of SaaS companies miss their forecast by +11%. They need new signals, that aren't reliant on reps that struggle to be part of the conversation.
We're not the only ones saying it...
.png)