AI moves fast. Your GEO Strategy should too.
The tactics change, the sources the models cite change, and the right play in three months isn't the one that's right today. We are the GEO specialists that help you adapt, without locking you into channels or plans that won't be right for you three months from now.
Trusted by hundreds of B2B revenue teams
Backed by our Dark AI research
GEO isn't a channel. It's a reflection.
What AI says about you is a reflection of your entire organic footprint, and the majority of its influence happens in the dark - just 16% of AI responses in B2B cite a brand directly. We're built on several principles from our research.
A reflection, not a channel.
AI can generate leads, but it can also block 6-figure deals with the wrong word to a decision maker at the wrong time. How you're presented is as important as if you're presented.
Don't lock in around one channel
GEO reflects what you do across every organic channel AI can see. You need to lock in a GEO strategy, but not a long-term retainer built around just one of those channels.
Influence, not just visibility
Buyers use AI at every stage; to learn, research, discover and decide. And they trust what it tells them. It's an ok source of visibility, but a great source of influence.
What to expect
Specialist GEO partner for B2B brands
Fast, flexible and backed by the best technology, our experts help you keep pace without locking you into expensive retainers that don't make sense two months from now.
Month 1
Full audit
- Tracking configured across your priority segments and prompt clusters
- AI audit: how the models present you, per stakeholder
- Content audit: which of your assets are driving it
- Roadmap and strategy, sized to your team and budget
Month 2+
Ongoing support and careful execution
- Ongoing monitoring across the models your buyers use
- Monthly support from our team
- On-demand execution via partners we manage - invest carefully
The result
One partner, built on research
- One partner, one invoice, expert support
- Flexible execution across the channels that are working
- Built on research. Chase pipeline, not hype.
Tracking configured across your priority segments
Case Study
How myPOS got AI-search ready across 4,000 content pieces.
4,000
pieces of content scored across differentiation, quality, citability, extractability and accuracy.
myPOS built a serious organic search operation over years: around 10,000 URLs and substantial organic traffic the business depends on. AI search put that investment under a new kind of pressure, but they couldn't afford to chase hype and put that Search equity at risk.
A measured AEO roadmap across the real content footprint of around 4,000 pieces - each with a keep, improve, refresh or review recommendation - without putting search performance at risk.
“We needed to navigate the transition from a business that's really good at search to one that's ready for AI, without putting what's working at risk. Demand Genius were exactly the partner we needed.”
Sushil Sheth
Marketing Director, myPOS
We'll look at your category before we speak
Tell us who you are and we'll come to the call with what AI currently says about you, and where we think it's wrong. Useful whether or not you work with us.