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Platform

See how AI talks about you

Track how Claude, ChatGPT, Gemini and Perplexity present your brand to every stakeholder in the buying committee, in conversations that decide deals.

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Trusted by hundreds of B2B revenue teams

CognismCaptifySensatBrazeCleo
Overview dashboard summarising AI visibility, mentions, and citations, with a competitor leaderboard.

Live from G2

534 AEO tools listed on G2. What makes ours different?

Segment-level measurement

Act on what your ICP sees in AI conversations.

Most tools simulate the average user's AI experience, not the highly tuned, contextual experience of your niche buyers. We're different.

  • Configure your ICP(s): the verticals, firmographics and buying committee.
  • We simulate the context of those buyers in AI.
  • You build your strategy around what your buyers are seeing, not what random ChatGPT users see.
"Segment visibility dashboard card for 'UK SMB Fintech' showing an overall visibility score of 68.4 (up 6.2 vs previous 30 days). A ranked list shows Salesforce in 1st place (68.4, labeled 'You'), followed by HubSpot (63.1), Attio (54.6), and Affinity (41.2), each with a small trend line. A right-hand panel breaks down visibility by AI model: ChatGPT 74%, Claude 71%, Gemini 66%, and Perplexity 52%. Two other segment cards ('DACH Mid-Market SaaS' and 'US Enterprise Retail') are partially visible behind the main card

Stakeholder Mapping

Every stakeholder, every stage - not one score for your brand

A CFO and a VP Marketing care about different things, and AI understands their unique criteria. We track how the models present you to each of them, across their whole journey.

  • Just 16% of AI responses in B2B journeys cite a brand directly - exclusively "bottom-of-funnel" prompts.
  • Reporting on citations alone ignores the 84% of "Dark AI" conversations where deals are won and lost.
  • Our stakeholder mapping shows you the specific AI risks in your brand's perception that can block deals.
Map of how AI frames the brand to each buyer persona against the criteria they care about, colour-coded by sentiment.

Content Intelligence

Elevate your Entire Digital Footprint.

Spot the specific gaps and opportunities in your existing content library.

  • AI rewards content that is differentiated, not just optimized.
  • And it reflects your entire footprint, not just your latest content.
  • Evaluate advanced metrics, like differentiation and quality, across your entire library to optimize it for the AI era.
Content audit view scoring a page's body of content across five AEO criteria — differentiation, quality, extractability, citability, and currency — flagging strengths and weaker areas.

Revenue Performance

Chase Pipeline, not Hype

Lets face it, GEO is in a hype cycle, and parsing through that to make smart and sensible investments isn't easy.

Everything we do is grounded in original research, and our CRM integrations lets you build your strategy around pipeline impact not vanity metrics.

Product view tying content quality to pipeline and revenue, with top-performing pages ranked by influenced revenue.

More than just counting citations...

Just 16% of AI responses in B2B journeys cite a brand directly. Demand Genius innovates to help B2B brands understand when and how they're presented in the conversations that decide deals.

Visibility...when it matters.

Cluster tracked prompts by intent to see how your brand shows up in the moments that matter to your buyers, whether it's at critical category entry points or for specific buyer jobs-to-be-done.

Panel showing AI visibility health grouped by buyer intent cluster, flagging which topics are strong and which are slipping.

What we are not.

Model

Two ways to work with Demand Genius

Brands

It comes as a managed service inside an engagement. We configure the platform, build the strategy, and support you in keeping pace with a fast changing space. You're not handed a login and a learning curve.

How we work with brands

Agencies

A sophisticated GEO platform your team can use to pitch, win, deliver and prove a world-class GEO offering that stands out.

How we work with agencies
Book a call

Research

Latest Research from our Team

AI Search Optimisation for B2B: How to Get Recommended in AI Search
Blog

AI Search Optimisation for B2B: How to Get Recommended in AI Search

AI search optimisation for B2B works nothing like SEO. Learn how AI decides which brands to recommend and the research-backed principles for becoming one.

AI names the same brands whichever path a buyer takes—but frames them differently, steering them to different vendors. New research on why prompt tracking misses the story that actually wins B2B deals.
Report

Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses

AI names the same brands whichever path a buyer takes, but frames them differently, steering them to different vendors. New research on why prompt tracking misses the crucial detail of AI responses.

How We Collect AI Visibility Data (and Why Most Trackers Get It Wrong)
Blog

How We Collect AI Visibility Data (and Why Most Trackers Get It Wrong)

Your AI visibility score depends on how it was collected. We explain the two ways trackers gather data and how Demand Genius measures what your ICP actually sees.

How Demand Genius Tracks AI Visibility Across Your Entire Brand Footprint
Blog

How Demand Genius Tracks AI Visibility Across Your Entire Brand Footprint

Your AI visibility dropped and nobody can say why. We track every prompt, entity, and cited URL behind your brand's AI presence, and explain every shift.

Content Decay in AI Search: How B2B Brands Can Find, Fix, and Prevent It
Blog

Content Decay in AI Search: How B2B Brands Can Find, Fix, and Prevent It

Content decay hits faster in AI search than in Google. Learn what causes it, how to spot the pages losing you citations, and how to fix and prevent it.

AI Search ROI for B2B: How to Measure It (and Build the Business Case)
Blog

AI Search ROI for B2B: How to Measure It (and Build the Business Case)

AI search ROI doesn't fit neatly into a single number. Here's how to approximate it credibly and build a business case leadership will actually buy into.